Data Insights

This is a slice of the data and metrics that guide our decisions. We pull from PriceLabs, Metro Nashville records, Google Trends, FRED indicators, and more, then run everything through our internal systems to separate real signals from noise in the STR and real estate landscape.

By sharing part of what powers our own analysis, we give homeowners, investors, and industry pros a clearer path forward. The goal is simple: better decisions backed by real data, not hype.

Google Trends

To view these data collections, please visit our site on desktop or tablet.

We monitor Google Trends and industry specific keywords for Nashville because search intent shows real behavior as it happens. These signals reveal demand shifts, guest interests, and market momentum long before they appear in reports.

Watching how people search gives us a clearer read on genuine market movement, which helps us anticipate changes and make decisions grounded in actual behavior.

FRED Data - Macro

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We track key FRED indicators because the macro environment shapes every part of STR performance and real estate movement. Rates, spending, employment, and broader economic signals give early hints about demand, pricing strength, and investor behavior.

By watching these metrics closely, we stay ahead of shifts that influence both short-term revenue and long-term strategy. It helps us anchor decisions in real economic momentum rather than assumptions.

To view this data collection, please visit our site on desktop or tablet.

FRED Data - Nashville

To view this data collection, please visit our site on desktop or tablet.

Nashville’s real estate market responds quickly to shifts in population, supply, and pricing, so tracking FRED indicators helps reveal the real momentum behind the numbers. These metrics show how demand is forming and how broader economic conditions shape local behavior.

By watching trends in inventory, building activity, and price changes, we get a clearer read on both current conditions and what may come next. This keeps decisions tied to measurable signals instead of assumptions.

To view this data collection, please visit our site on desktop or tablet.

Other Notable Trends

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We like to include a set of curated Google Trends indicators in our own view of the market, since they often move in ways that hint at broader shifts. Topics like Bankruptcy Lawyer, Plasma Donation, and 1031 Exchange can signal changes in financial stress, liquidity, or investment behavior.

We thought these were worth sharing, since they add helpful context to the bigger picture. Tracking how these indicators rise or fall can highlight early movement in overall trends and support more informed decision making.